Raining Gold
Gold Reserve Sukuk
IndustryFinance
The Brief
To develop a unique identity for Gold Reserve Sukuk’s unique offering that deals with buying and selling of gold bars.
The Creative Solution
Being a product-specific brand, a smart and clever solution was required to produce an appealing identity that capitalises on the nature of the business; and the best way would be to utilize the most iconic representation of gold – the gold bar.
The Outcome
The new identity created by the rebranding team is crafted from a silhouette of carefully stacked gold bars. The square confinement represents safety, security and dependability – exactly what the Gold Reserve Sukuk offers.
Verse Communications Ltd
London - United Kingdom
Registration No: 9109620
206 UPPER RICHMOND ROAD WEST, EAST SHEEN, LONDON, SW8 14AH
