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Speed, Water, Sport
Client
UIM F2 World Championship
IndustrySports & Recreation / Entertainment
The Brief
To develop an identity that would incorporate the exhilaration and excitement of the Olympic sport – Powerboating.
The Creative Solution
The UAE’s first International Powerboat Championship is unique and its enthusiasts have a passion for speed and water. Combining the main aspects of the sport: passion and water, the branding team created an identity that would position the championship as a world-class sporting event.
The Outcome
With blue and red as the main colours, a fluid and dynamic typeface was created for the logotype. An icon depicting the wake created by a speeding powerboat can be seen at the centre of the logo.
Verse Communications Ltd
London - United Kingdom
Registration No: 9109620
206 UPPER RICHMOND ROAD WEST, EAST SHEEN, LONDON, SW8 14AH
