The Brief

To develop a unique and sophisticated identity for a high-end mall that would position it as the most prestigious and fashionable shopping destination in Dubai.

The Creative Solution

In ancient times, the Agora or ‘market place’ was more than just a place where people bought products. Keeping in mind the exclusivity of the project and the discriminating tastes of its target clientele, the team set out to create an identity that spoke of world-class quality and elegance

The Outcome

Inspired by the simplicity and grace of the Stoa of Attalos in the ancient Athenia Agora, the branding team developed a classical brand identity that breaks from the clutter of all the malls in Dubai to offer a luxurious shopping experience and an opulent backdrop to buy the world’s best brands and products.