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True Colours
Client
HUES Boutique Hotel
IndustryHospitality
The Brief
To develop a comprehensive identity for a boutique hotel - from naming to brand guidelines.
The Creative Solution
Most of the frequent business travellers are weary of the usual ‘home away from home’ offerings of international hotel chains. What HUES aims to offer is a constant change of surroundings, perspective, appearance and experience.
The Outcome
Based on the understanding of the characteristic intimate and homely ambiance of the boutique hotel, the branding team defined a youthful, lively and modern personality for the brand. Naming it HUES, the team then developed a dynamic identity based on stylistic elements from the hotel’s design, ambiance and colours.
Verse Communications Ltd
London - United Kingdom
Registration No: 9109620
206 UPPER RICHMOND ROAD WEST, EAST SHEEN, LONDON, SW8 14AH
