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Unity in Diversity
Client
Lifco Group
IndustryFood / Retail
The Brief
To refresh the Lifco Group’s corporate identity to reflect its evolution from a retail supermarket to a conglomerate with diverse interests.The Creative Solution
What began as a supermarket, the Lifco Group has now grown its food retail business to include every aspect of food marketing, from distribution to storage, and from supermarket interior design to shelving. The rebranding team saw this as an opportunity to develop an identity that would represent this ‘unity in diversity’.The Outcome
A dynamic identity reflecting the brand's well-earned reputation for quality and reliability was created for all the companies under the Lifco Group umbrella. The logo that has stood as a seal of excellence in food quality for so many years was refreshed and modernised. Bold green, red and orange swooshes were added to reflect the brand's freshness, youthful energy and vibrant spirit.
Verse Communications Ltd
London - United Kingdom
Registration No: 9109620
206 UPPER RICHMOND ROAD WEST, EAST SHEEN, LONDON, SW8 14AH
