The Brief

The Creative Solution

Finance is, at its core, a number game of complex calculations that when played right leads to profit, both for the finance company and its prestigious clients. So the aim was to incorporate the essence of the name and the numerical nature of the business to give the brand a reliable, professional identity.

The Outcome

Since the finance game is a sum of many calculations that involve market evaluation, data analysis etc., the logo identity consists of two sigma symbols facing each other and portraying the sum of the many kinds of financial analysis that the company offers. The colour orange is in tune with the energy and dynamic nature of the company.