The Brief

The Creative Solution

In a country where the word ‘big’ constantly gets bigger, Falconcity of Wonders stood out as the biggest one that would bring all the wonders of the world to a 3,700,000 sq.m. estate, making it Dubai’s true real estate wonder.

The Outcome

Keeping in mind the enormity of the project and the various wonders from around the world that it would bring together, the branding team created an identity more in tune with its size and scope. Beginning with a new tagline ‘A world in a city’, the team created a falcon icon, inspired by the shape of the plot and the emblem of the UAE.